Books

These are some of our favorite reference books on color.

	The Art of Color: Subjective Experience and Objective Rationale of Color by Johannes Itten
	The Color Compendium by Augustine Hope, Margaret Walch
	Creative Color by Faber Birren
	Color and Culture: Practice and Meaning from Antiquity to Abstraction by John Gage
	The Elements of Color by Johannes Itten
	Eye for Color by Olga Gutierrez De La Roza
	Colour Forecasting by Tracy Diane, Tom Cassidy
	Wednesday is Indigo Blue: Discovering the Brain of Synesthesia by Richard E. Cytowic, David M. Eagleman
	Color and Meaning: Art, Science and Symbolism by John Gage
	Principles of Color: A Review of Past Traditions and Modern Theories of Color Harmony by Faber Birren

White Papers

CAN COPAXONE BE VIAGRA - Exploration of color and branding of innovative drugs

COLOR + EMOTIONS - A review of the findings from a research project on colors and emotions

COLOR EFFECTIVENESS IN ENVIRONMENTS - A critical review of the current literature on color in the workplace, education and health-care environments

COLOR FROM THE STREETS OF VALPARAISO, CHILE - Margaret Walch, former Executive Director of The Color Association shares her travel experience

COLOR-EMOTION ASSOCIATIONS IN THE PHARMA INDUSTRY - A look at universal versus local context for color in the pharmaceutical industry

DESIGN FOR EXPERIENCE - An exploration of designing context for experience

I AM IN LOVE, I AM ENRAGED - A note on the risk of eliciting negative emotions, an exploration of the color Red

WORKPLACE AND CREATIVITY - Looks at the question: Can workplace design enhance creativity and adaptation to change?

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