Color of Speed
Visually, the colorway of the uniforms is meant to bring your eyes to the fastest moving parts of the player’s bodies — the hands, and in particular the shins, which move twice as fast as the thighs do while running. The bright yellow socks, which blended seamlessly into the cleats, drew attention to that fact.
Those color contrasts are functional as well. ‘We hear constantly from teams and quarterbacks that having a bit more visual acuity and contrast on the field makes things easier,’ says Van Horn. The white jerseys and grey pants, combined with the green accents, allowed the players to stand out vividly against their Auburn opponents.