Red and Blue
Trying to improve your performance at work or write that novel? Maybe it’s time to consider the color of your walls or your computer screen. If a new study is any guide, the color red can make people’s work more accurate, and blue can make people more creative. In the study, published Thursday on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine whether cognitive performance varied when people saw red or blue. Participants performed tasks with words or images displayed against red, blue or neutral backgrounds on computer screens.