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Fba6ef5baf09e7fe853905e9c63cf482fcfb8946 Branding

Yahoo Keeps Purple

Yahoo has refreshed its 18-year-old logo to match the nearly two-decade-old portal’s ongoing makeover under CEO Marissa Mayer.  Capping a thirty-day campaign leading up to the official unveiling, Yahoo pinned the first major redesign of its logo since 1995 to the site’s homepage early Thursday morning. But here’s the punchline: the new logo was not among the 30 teased over the past month.


Read the source article at adage.com