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Apple Color Courageous

Many have said the “c” stands for “cheap” not “color”, but it surely doesn’t stand for “courageous” either.   Perhaps another great opportunity missed that could have allowed Apple to continue and grow the color leadership gap.  Search online for opinions on the new iPhone 5C colors and you will find all kinds of adjectives and phrases to describe them “an array of bubblegum-like colors…”, but the fact is that Apple did not add much innovation on the color dimension with the new “c” series, for the most part the colors are close relatives of the iTouch and iPod products. 



Read the source article at Breaking News & Top Stories