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White Papers & Books

55b67cd771c894399f68811c66f5617742ade078 White Papers & Books

White Papers

COLOR-EMOTION ASSOCIATIONS IN THE PHARMA INDUSTRY - A global study  of universal versus local color-emotion associations in the pharmaceutical industry



CAN COPAXONE BE VIAGRA - Exploration of color and branding of innovative drugs

COLOR + EMOTIONS - A review of the findings from a research project on colors and emotions

COLOR EFFECTIVENESS IN ENVIRONMENTS - A critical review of the current literature on color in the workplace, education and health-care environments

COLOR FROM THE STREETS OF VALPARAISO, CHILE - Margaret Walch, former Executive Director of The Color Association shares her travel experience

DESIGN FOR EXPERIENCE - An exploration of designing context for experience

I AM IN LOVE, I AM ENRAGED - A note on the risk of eliciting negative emotions, an exploration of the color Red

WORKPLACE AND CREATIVITY - Looks at the question: Can workplace design enhance creativity and adaptation to change?

Our library contains thousands of books and research papers, all indexed and available for review and research


These are some of our favorite reference books on color.

The Art of Color: Subjective Experience and Objective Rationale of Color by Johannes Itten
The Color Compendium by Augustine Hope, Margaret Walch
Creative Color by Faber Birren
Color and Culture: Practice and Meaning from Antiquity to Abstraction by John Gage
The Elements of Color by Johannes Itten
Eye for Color by Olga Gutierrez De La Roza
Colour Forecasting by Tracy Diane, Tom Cassidy
Wednesday is Indigo Blue: Discovering the Brain of Synesthesia by Richard E. Cytowic, David M. Eagleman
Color and Meaning: Art, Science and Symbolism by John Gage
Principles of Color: A Review of Past Traditions and Modern Theories of Color Harmony by Faber Birren