In combination with the use of color and other visual stimuli, adding a scent to the brand image and to the marketing mix is an excellent, yet underused, opportunity to connect with the consumer on an emotional level. Deployed properly in a multisensory concept, Scent Marketing provides a level of stimulation that distinguishes a brand or product from the competition, that connects with the consumer and makes them come back. SCENTworld is the only annual conference worldwide on the subject and a “not-to-miss” event for any brand owner, marketer branding or advertising expert. For more information, please visit www.scentworldexpo.com.
Post Tags: conference, scent marketing
Browse Timeline
Add a Comment
You must be logged in to post a comment.